As we all know, the Google algorithm is always in metamorphosis mode, and we need to stay abreast of the updates. The latest Google Core update was revealed on March 5, 2024, with the ultimate goal of eliminating low-quality content and introducing three anti-spam policies. Are you ready to dig into the newest Google Core update? Let us dive in.
Before we dig into the recent Google Core update, let us first understand, what a Google Core update is
Google Core Update:
The Google Core update is compared with other algorithm updates as it is a big Google update because it ensures that Google publishes its intent to improve the quality of search results by changing the systems. Those sort of changes is designed to convince the users that, they have quality results that are genuine and free from nonsensical and bad content, avert spam, and see to it that web pages are created with the users in mind and not just for search engines. The most frequently performed Google updates often include how the system handles the ranking factors, and they also include the slates of helpful content and the new spam policy that are intended to bring more useful and relevant search results.
The Latest Google Core Update Unveiled:
Improve Quality Ranking:
According to Elizabeth Tucker, Google’s Director of Product Management, whether the update is zero fine-tuning Google’s ranking process, if the website is unhelpful, has poor user experience, or whether it is optimized only for SEO rather than for real people. This means that websites have a user-friendly interface and original content is user-centric and enjoys a good chance of a good ranking. On the flip side, the good sites that build engaging portals focusing on user experience and SEO may evade this negative effect. On the other hand, the unfriendly bad sites with SEO as their only focus may hurt their rankings. SEO gurus and marketers have to shift their focus to a point whereby they can create high-quality content that puts the consumer at the epicentre of their effort. Such produced content has to be highly appealing on the one hand and, this signal deals with among others; the need to be contemporary, making it special for the website and fast loading as opposed to being mobile friendly. People who have the mindset that is focused on the customers and quality will be the ones to gain more search rankings with Google and eventually a high percentage of the natural traffic.
New Spam Policy:
Google has introduced a new spam policy that can detect the negative impact of search engine results. This new Google Core update has introduced three new spam policies against expired domains, scaled content abuse, and site reputation abuse.
Expired Domain Abuse:
Domain names that have a default expiration timeframe often go under the category of expired domains, and after websites have exchanged the contents of the website to mimic the old contents, these websites will be ranked higher when people make queries using search engines about such topics. Such techniques perverted by hackers now include main features like using the reputation of the expired domains to influence the set of SERPs in search engines as well as manipulate the content rendered to users towards degradation. The Google March 2024 Core Update incorporates a special attempt to check domain abuse by old as well as fresh domains and it reserves places for those that are just relevant and meet the quality of the content. This tactic is created to protect the view which consists of the results of a natural search that normally removes the interferences passed before and the unworthy websites.
Scaled Content Abuse:
The scaled content abuse was implemented to address whether they are using low-quality content or duplicate content that falsifies search engine ranking. Whether it is human-written or AI content this policy prevents artificial boosting of search rankings.
Site Reputation Abuse:
The Google new policy update ‘’Site Reputation Abuse” also known as “ Parasite SEO”.This method happens when third parties publish illegitimate pages under the esteemed website spaces without proper review and authorization from the host site. The realized site’s reputation for the sake of abuse aims to provoke the ranking positions by some means of the first-party site’s ranking signals. The key Google update entails that the company operates a system that aims to spot and degrade the sites that manipulate their reputation on the web. Low-quality and manipulative third-party content uploaded onto the sites will attract penalties, however, sites that prioritize user-centred experience and provide worthwhile third-party content will be highly favoured. The goal is to achieve this in that engines do not display false information in search results and users have trust in the authority websites and not spam ones.
To wrap up, the Google Core update made its debut in March 2024. By incorporating various measures such as enhanced quality ranking, prevention of expired domain abuse, tackling scaled content abuse, and addressing site reputation abuse, website owners and creators can now concentrate on delivering exceptional and authentic content that truly benefits users.JachOOs offers all-in-one online business solutions, from website creation to mobile app development. Stay ahead with our advanced solutions and online marketing services, including SEO, social media marketing, PPC advertising, content creation, and reputation management. Boost your online presence with JachOOs. Contact us for more info.
