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SEO stands for Search Engine Optimization. It is the process of increasing website traffic by making it visible on top of the search engine results page.

Internet users rarely go beyond the 1st page of the search results and over 50% of the searches end up in the top three websites displayed on top of the page. In order to ensure top ranking for the website, search engine optimization is a vital factor that companies cannot do away with.

Search engines rank a website based on many factors like quality content, keyword density and good user interface. SEO involves improving all these factors to make a website ranked by search engines.

Search Engine Optimization is a wide area that involves many techniques like building internal and external links to your website, making your website content keyword focused, modifying site structure to make it user friendly and much more that makes your website the favourite of internet users and search engines.

Search Engine Marketing or SEM is the process of advertising a service or product on the search engine page through organic and paid means. It is a combination of SEO, PPC and Google ads.

PPC signifies Pay Per Click. It is a paid form of marketing where you need to pay only when an online user clicks your ad.

While SEM is marketing done over search engines, SMM or social media marketing involves regular posting of images, videos and marketing content on social media like Facebook, LinkedIn, Instagram and Twitter.

SEO follows organic (unpaid) marketing methods like link building, content modification and site restructuring, and takes 3-6 months to rank a website for specific keywords. It is highly helpful for startups to rank their website.

PPC on the other hand is paid marketing and brings instant results, thus being a worthy utilization of the money spent. More established businesses can rely on PPC campaigns.

The best way to begin your SEO is by performing a free SEO analysis with a good digital marketing company to know your website status and take adequate measures.

Local SEO is the process of making a website rank higher within the local area of the business and making it visible in local searches as opposed to a national and global level like traditional SEO.

Content is the nucleus around which all other areas of digital marketing revolves, which means that without good quality content it is not possible to do an effective SEO, SMM or PPC campaign.

Search engines like Google rank a website based on its content quality and keyword density. Google ads also find a top position based on the quality of captions used. So, content should be a major area of focus while planning your digital marketing strategy.

Content marketing involves writing blogs, articles, reviews, posters, video write-ups, website content and press release for products and services through various websites and social media.

Gaining a good reputation is the first step towards building a brand name and is the root element behind a successful business enterprise. A positive reputation is always important at every stage of your business growth.

As a starter it can give you the initial momentum to go a long way forward and also it helps your business to stay in the lime light throughout its evolution. If you are stuck at any point, an effective reputation management will help you to cross the hurdles and ensure business success.