Apple GPT, New ChatGPT Rival in the Generative AI Game

21st July 2023
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In a significant leap into the AI landscape, Apple is reportedly working on AI offerings akin to OpenAI’s ChatGPT and Google’s Bard, Bloomberg News revealed today. The tech giant has been actively developing its own framework, labeled “Ajax,” which will facilitate the creation of large language models (LLMs). Additionally, sources with knowledge of the matter have indicated that Apple is testing a chatbot, nicknamed “Apple GPT.”

The report highlights that Apple, unlike Alphabet and Microsoft, embraced AI wholeheartedly, keeping its AI ambitions private. However, Apple’s AI initiatives drove shares up by 2 percent to an all-time high.

Apple subtly integrated advanced AI features into products like Apple Photos, on-device texting, and Vision Pro headset. Nevertheless, experts believe the company lags in incorporating cutting-edge AI technology.

Apple’s core product, voice assistant Siri, saw limited improvements in recent years.

The Bloomberg report reveals numerous teams, led by John Giannandrea and Craig Federighi, are dedicated to the latest AI endeavor.

Apple’s novel virtual assistant, used internally for product prototyping, resembles Bard, ChatGPT, and Bing AI, functioning as a web application.

Though Apple’s precise AI plans remain undisclosed, insiders suggest a significant AI-related announcement is imminent.

As Apple advances in AI, it positions itself as a major player in the rapidly evolving landscape. “Ajax” and “Apple GPT” spark anticipation for the tech giant’s next AI move.


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