Google Ads introduces auto-generated advertisement tool using generative AI

1st August 2023
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NEW DELHI, July 31 – Google’s Vice President of Global Ads, Dan Taylor, announced a groundbreaking development in Google Ads for advertisers and businesses. Google Ads will now leverage Large Language Models (LLMs) and generative artificial intelligence (Gen AI) to auto-generate advertisements based on prompts from marketers. During a recent visit to India, Taylor explained that the system learns from advertisers’ landing pages, successful queries, and approved headlines to create fresh and compelling creatives.

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