Instagram Gifts & Other New Features Out

18th May 2023
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Instagram today previewed new features at a product education workshop in its Mumbai office, to help creators unleash their creativity and earn more from their Reels content. These features include GIF comments on posts and Reels, Instagram Gifts and new editing features on Reels.

New Features that will roll out gradually in India

Creators attended the workshop to learn Instagram’s tips, trends, and ways to connect and share. The sessions focused on optimizing Instagram feed, DMs, Reels, and content strategy.

The speakers included Meta representatives and Delhi, Chandigarh, and Mumbai-based comedy, fashion, and entertainment creators. Paras Sharma, Director of Content and Community Partnerships at Facebook India (Meta), emphasized inspiring creativity and introducing new features for building engaged communities.

GIF comments on posts and Reels

Whether you’ve watched a funny reel or want to show love on a friend’s new post, you can now post a GIF as a comment on Instagram! This is a fun way to engage with posts and reels from your friends and favorite creators, and it’s now available globally.

How it works:

  1. Tap the Comment icon on a post you want to comment on
  2. Tap the GIF icon to the right of the text box to access the GIPHY library
  3. Tap on the GIF you want to use to add your comment



Instagram Gifts

Since November 2022, Instagram has been testing gifts on Reels as a new way for creators to easily begin earning money from fans who want to show them their appreciation. Creators can receive gifts from fans who purchase them directly within the Instagram app using Stars. These themed virtual gifts let fans creatively express their appreciation, and help creators earn money from fans who love their reels. Gifts will be rolling out in India in the next few weeks.

Reels editing

Last month, Instagram launched a new Reels editor that brings together video clips, audio, stickers and text onto one editing screen. Now, more updates are coming up globally in the next few weeks to make it even easier to get creative with your reels. They include:

    • Split: Easily split a single clip into two clips
    • Speed: Speed up or slow down your clips
    • Replace: Swap one clip out for another without changing the timing or order of other clips, audio and other elements in your reel.

These new features are designed to help creators express themselves more creatively and earn more from their content. Instagram is committed to providing creators with the tools they need to succeed, and these new features are just one step in that journey.

To learn more about these new features, visit the Instagram Help Center.


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