What is Local SEO? How Does It Work?

Local SEO is a type of search engine optimization (SEO) that makes your company more prominent in Google’s local search results. Local SEO can assist any company that has a physical location or serves a specific geographic area. Local SEO can help you expand your business if you search Google for any essential keywords linked to your business and a map with three listings shown underneath it. This is also known as a map pack.

Local SEO functions similarly to “regular” Google search on a high level. When someone conducts a search, Google searches its database to get the most relevant results. Local SEO is distinct in that Google ranks local search results using a different set of ranking variables. Local SEO, in reality, has its own set of ranking signals, including:

  • The location that the person is searching from
  • NAP citations
  • Presence of Google My Business listing
  • Keywords used in Google My Business profile
  • Sentiment of online reviews
  • Keywords used in online reviews
  • Number of “check-ins” at that location
  • Shares on social media
  • Google Maps star rating for that business

What matters for local SEO?

What does this signify for marketers that work in the search industry? While the local map pack appears in the usual Google organic search results, the primary Google search results for local rankings and the local map pack results are powered by different algorithms. You have the option of appearing in both the main organic search results and the local map pack as a local business.

If you’re new to online marketing, one of the most difficult things to figure out is where to focus your efforts to get the best results. The annual Local Search Ranking Factors survey, conducted by marketing analytics software company Moz, features the top 35 to 40 global specialists in local SEO. Its findings reveal the most information about the elements that affect local search visibility.

Localized content and local link popularity are factors, just as they are in Google’s traditional search algorithm, so it’s critical to create local landing pages for each of your locations, especially if you have multiple locations, where you should include not only your business name but also details like address and phone, as well as optimize titles tags, meta descriptions, and follow SEO best practices. This needs to be factored into your content marketing and link-building plan as well.

Furthermore, location-based factors such as having a Google My Business listing, local citations from data aggregators, and review signals, which should be published by your local customers, are taken into account in your local SEO rankings, and as a result, you should include them in your local SEO efforts.

It’s also worth noting that there are local SEO tools available that can assist you with everything from keyword research focused on your local audience to building citations, managing Google My Business listings, business profiles, and Google posts, and even monitoring your inclusion in local packs.

Website content is important, as it is in Google’s traditional search algorithm, but location-based variables such as Google My Business, citations, and review signals are also taken into account.

Choose the best from JachOOs!

Local SEO is more successful for startups and small businesses since it allows them to generate more leads by marketing their products and services to a local audience on a shoestring budget. JachOOs offers the best local SEO services in Dubai, allowing your company to compete successfully against other firms. Contact us through phone or email and avail of our service at the earliest!