Your campaign goals should be specific, measurable, realistic, and purposeful, as well as align with real business objectives. Your goals will determine the direction of your entire campaign and this can result in business success.
Maintain brand consistency across all platforms by using the same fonts, colors, taglines, images, features, and copy. Keep the dimensions and layouts of the respective platforms in mind when mixing it up.
Your website is your online presence, and it has a big impact on how people consider you, whether they connect with your brand, how professional you are, and whether you can help them with their issues.