TikTok launched a new artificial intelligence (AI) platform on Monday to help advertisers easily create and deploy ads on the app. Dubbed Smart+, the AI-powered platform automates the entire ad campaign journey starting from the creative development to delivering the ad to the right audience. The platform is focused towards performance marketing and lets clients measure the impact of the ad campaigns. Alongside, the social media giant also launched its Out of Phone: Retail service that allows retailers and brands to display branded TikTok content in retail locations.
TikTok Smart+ Platform Launched
In a newsroom post, the vertical video platform detailed new advertising solutions to help advertisers easily kickstart ad campaigns at a lower cost than before. These solutions were first announced during Monday’s media week. The most popular in the media is the Smart+ platform. It is a process automation solution that can manage the entire project based on the brand’s requirements.
TikTok said brands need to integrate their assets, budgets and goals, and the Smart+ platform can automatically create and select the right creative content, select the right audience and show the message to slow down the user. from the app. Note that creative assets are created using TikTok Symphony.
The social media group also said that based on internal tests, the Smart+ platform saw a 52% return on ad spend. There are three main AI-related workflows in this platform. The first is Smart+ Web Campaigns, which run end-to-end campaigns focused on driving traffic to advertising websites and reducing bounces (the number of ways it takes to reach to a website).
There’s also a sister workflow called Smart Catalog Ads, which automatically shows people product recommendations based on their interests, preferences and in-app activity. Another is Smart+ App Campaigns, which use TikTok’s discovery system to drive engagements and conversions.
So, the Smart+ Lead Generation workflow can be used by advertisers to convert watchers (those who viewed similar products and services) into customers using lead generation solutions lead
Finally, the company has also launched Off-Phone: Retail, a digital advertising solution in stores. Brands and marketers can use it to display organic content and the TikTok brand in the marketplace. The social media giant said it bridges the gap between online engagement and in-store purchase decisions.
