Google unveiled new artificial intelligence (AI) search and agentic tools aimed at retail-oriented businesses on Sunday. These announcements occurred during the ongoing National Retail Federation’s (NRF) 2025 event. The Mountain View-based technology company introduced its Agentspace platform, which allows businesses to create personalized AI agents for an extensive array of automation tasks. Moreover, Google Cloud also revealed enhancements made to its Vertex AI platform’s Search for commerce tool. The Search tool provides Google-like search capabilities that can be incorporated into any website.
Google Agentspace’s AI Agents Can Provide Product Recommendations, Address Queries
The search powerhouse indicates that the swift evolution of AI can help companies tackle challenges like supply chain complications and increasing costs in overseeing a variety of enterprise applications. To provide a remedy, the company unveiled its Agentspace platform and enhancements to the Vertex AI Search for commerce tool.
Google Agentspace serves as an enterprise platform that empowers businesses to develop AI agents. AI agents are specialized software systems that utilize AI to perform actions and complete tasks automatically, leveraging skills such as reasoning, planning, and memory.
Businesses can create personalized AI agents to enhance their customer service. The technology giant claims that AI agents constructed through Agentspace can provide product recommendations, respond to inquiries, and assist shoppers during their purchasing journey.
Agentspace can also facilitate the creation of AI agents for internal applications. Presently, the platform enables the development of agents for inventory management, customer support, and integration with various third-party applications like Slack, GitHub, Drive, Outlook, and others.
Google Cloud additionally provided updates about its Search for commerce tool, accessible through the Vertex AI platform. This tool can create an internal search experience for websites and domains, assisting customers in navigating different pages and easily locating products.
The tool now accommodates advanced AI models that can enhance product discovery on a platform. Furthermore, its Connected Stores tool can link end users’ devices and in-store systems to enrich the omnichannel experience. It allows users to browse a physical store’s catalog, make payments at checkout, and gather information about available inventory.
As these products are targeted toward enterprises, Google did not disclose their pricing. Businesses are encouraged to reach out to Google Cloud to communicate their enterprise needs and obtain a quote.
