Instagram Threads: all the updates on the new Twitter competitor

6th July 2023
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Elon Musk’s tumultuous tenure at Twitter draws attention to the recently launched Instagram Threads as a potential alternative. Meta unveiled Threads on July 5th for iOS, Android, and the web, slightly ahead of schedule.

Speculation surrounding Meta’s new platform has persisted for months, with a March report by Platformer disclosing the company’s exploration of a standalone decentralized social network for text updates. In June, Alex Heath leaked details from a companywide meeting that provided a sneak peek at Threads.

In an interview with The Verge, Instagram CEO Adam Mosseri elucidates the platform’s motivation for taking on Twitter. Mosseri acknowledges Twitter’s pioneering role in the space and the existence of other commendable options for public conversations. However, given the prevailing circumstances, Instagram saw an opportunity to create something open and beneficial for its existing community.

Instagram Threads serves as Instagram’s text-based conversation app, where communities convene to discuss a wide range of topics spanning from current interests to upcoming trends. The app is intricately connected to Instagram, allowing users to utilize the same username across both platforms and easily follow all the accounts they’ve been following on Instagram.

This new venture of Instagram had created a huge buzz in the internet already. Let us wait to see what will happen next.

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