Original Source: brandequity.economictimes.indiatimes.com
Brand experiences are changing. Content, data and technology are redefining expectations and transforming people’s relationships with brands. Businesses can benefit immensely by using digital avatars as part of their brand identity.
Change is the dominant constant in every aspect of business today. This is particularly incremental in marketing, where the very tempo of change itself is constantly quickening. It is essential to get up to speed with change in order to be able to make, and leave a mark.
With the continual rise of social media and digital marketing, companies and brands have been able to scale new heights with their unique advertising strategies.
Brand experiences are changing. Content, data and technology are redefining expectations and transforming people’s relationships with brands. Being in the digital age where the gap between reality and fantasy is rapidly closing, there are no limits to what can be accomplished through design.
Virtual influencers represent a new world of opportunity for brands in terms of interactive and innovative collaborations through creative storytelling. Businesses can benefit immensely by using digital avatars as part of their brand identity.
