WhatsApp is set to gain from a voluntary integration with Meta Accounts Centre aimed at providing a more cohesive experience, as announced by the company on Tuesday. This initiative will allow users to automatically share their WhatsApp statuses on other apps within Meta Platforms, such as Facebook and Instagram. It is also stated that this will simplify and speed up logging into various Meta apps with a single sign-on. Furthermore, the company mentions that it will implement additional universal features across its social media platforms and will notify users about the changes once they are rolled out.
WhatsApp’s Account Centre Integration
Meta Platforms elaborated on the incorporation of WhatsApp into its Accounts Centre over the upcoming months in a newsroom announcement. According to the company, this integration is entirely optional, and users retain the option to refrain from adding their WhatsApp accounts to the Accounts Centre. Nonetheless, it is suggested that opting in will provide easier access to features across different apps. Users will be able to reshare updates from their WhatsApp Status directly to Facebook or Instagram Stories. This eliminates the necessity to post multiple times across various applications.
The feature will be rolled out globally, but its complete implementation may occur in a staged approach. Once available, users will find the option in the WhatsApp settings, or it will surface when attempting actions across accounts, like resharing status updates to other apps from Meta Platforms.
Additionally, the Accounts Centre integration introduces single sign-on for all three applications, enabling users to log back in with reduced steps. The company also indicates that it will launch new functionalities such as the capability to manage avatars, Meta AI stickers, and Imagine Me creations all in one location across the applications.
However, Meta Platforms underscores that privacy remains its top priority, and even with WhatsApp accounts linked to the Meta Platforms’ Accounts Centre, personal messages and calls continue to be safeguarded by end-to-end encryption, which means the company itself cannot access them.
