The textile manufacturing industry took a turn with the coming of digitalization. People are getting more attracted to online shopping which allows them to shop according to their time and comfort. This trend leads textile manufacturers to seek more effective methods of digital marketing for their products. This is essential for them to boost their sale and make a mark in the market. The industry as a whole has been hit by the pandemic, trade agreements, and economic changes, but it is still on track for huge growth in the coming years.
The Vital Role of Digital Marketing in the Textile Industry
The process of gaining new clients is undergoing a big revolution nowadays. Websites, email marketing, and social media marketing services all have a growing impact on the textile sector. Additionally, the methods and strategies have also been modified. As a result, enterprises place themselves in the digital world as authorities in their sector and provide answers to the target audiences through their websites, shifting the focus away from just products and services.
Problems Faced by the Clients
- No Social Media Presence
- No Ad-Recall
- No Advance targeting
- Low Return on Ad Spent
One of our textile manufacturing companies in Dubai is our premium client and they have previously used social media to advertise their brand. However, they were unable to get the outcomes they were hoping for. Initially, they were not satisfied with how strongly their brand was represented on social media. They were unable to have a significant market influence because they are operating in a competitive environment.
Their campaigns lacked effective advance targeting and strong ad recall. As a result, their overall return on advertising expenditures was relatively low, which ultimately caused their campaigns to be neither effective nor successful.
Our Action Plan
- Create Dynamic Ads
- Establish Brand Identity
- Boost Sales
We created a robust campaign for our client using our team’s skills in digital marketing to enhance their brand online and generate the most revenue from their products. We chose social media as our primary targeted area after completing comprehensive market research, analyzing trends in their competition, and learning about the preferences of their customers.
We started vigorously because we were aware of how cutthroat the textile industry is. We focused on our ideal customers by developing appealing and brand-centric product designs and using cutting-edge social media targeting strategies. We ran progressive social media advertising with the goal of bringing massive amounts of targeted traffic to their website’s product and category pages.
What We Did
- Ad Creatives
- Advance Targeting
- Performance Marketing
- Sales Maximization
Ad Creatives
Social Media Designs: Since social media was the main focus of our marketing efforts, creating visually appealing and brand-focused product designs was also a key component. With the help of our expert design services, we developed numerous visually appealing designs for sponsored advertisements and organic postings for one of our clients among the textile manufacturing companies in Dubai.
Every design was geared at the available clothes products. The idea was to create something that urges the user to stop scrolling the feed and focus on the post while they are on any social media platform.
Advanced Targeting
Improved Customer Experience: Our team also improved the user experience by guiding customers through a clear funnel. While there were several goals for each step of the funnel, increasing sales was the main goal.
The procedure needed the business to develop a relationship with the consumers who were being targeted by advertisements. Our funnel setup worked well, with no grey zones, from awareness to contemplation to decision-making.
Performance Marketing
Performance Marketing is a strategy in digital marketing that is determined by results. In performance marketing, brands only pay marketing service providers after achieving their business goals or after specified actions, such a click, sale, or lead, have been taken.
We used the performance marketing strategies like banner ads, native advertising, content marketing, social media and SEM to drive the traffic for our client. It is a creative and effective way in which we could diversify our client’s audience, expand the reach and ultimately grow their business.
Sales Maximization
Our campaign’s main objective was to increase conversions and encourage the audience to make purchases. We achieved this by using user-centric targeting, strong call-to-actions, and retargeting through a comprehensive ad-set structure across numerous social media channels.
The Results
With the help of our focused digital marketing campaigns, we helped our client become leading textile manufacturers and unbreakable clothing brands with a strong position in a competitive industry. Additionally, they are getting a constant increase in their product sales by placing their company on the path to future scalability.
