We are passing through one of the toughest times that the world has ever seen. The whole world except a few nations is in a state of complete lockdown with no prominent work happening in social, political, cultural or economic zones. The worst affected area is the economic zone as most of the businesses are...

An immediate response to this question can only be affirmative, for which there are so many palpable reasons. Primarily, one should comprehend the idiosyncratic characteristics that distinguish traditional marketing from digital marketing. While traditional form relies on explicit marketing techniques like television and newspaper ads, hoardings and posters, digital marketing is an implicit strategy that...